PRESS RELEASE: FRUIT TIME retains SP Advisors as Strategic Advisor

February 17, 2017. Kyiv, Ukraine. SP Advisors is pleased to announce that FRUIT TIME, a company that specializes in the distribution of fruits and vegetables to the HoReCa sector, has retained SP Advisors as a Strategic Advisor for PR strategy and to build the company's corporate image. SP Advisors will also advise the company on its further development and consult on financial and legal matters. 

Thanks to a highly experienced team and high quality services, FRUIT TIME has quickly established itself as a market leader, securing a top-3 spot in the markets of Kharkiv, Kyiv, and Dnipro. The team is driving a high growth rate and has secured more than 500 restaurants, high-end establishments, and HoReCa outlets as partners.

"FRUIT TIME is expanding rapidly thanks to the uniquely high quality of our products, our professional service, and the tailored approach to each client. But we're not ready to rest and admire our accomplishments. We feel strongly that future success will depend to a large degree on the support of a positive PR campaign – SP Advisors will be a key partner in driving that campaign," said FRUIT TIME owner and CEO Dmytro Osipov.

"We love working with a company that cares deeply about its reputation and values the opinions of its clients. Based on my years of experience, a well-planned and well-executed PR strategy can help attract new clients, expand to new markets, increase sales, and protect against unwanted competitive erosion," said Nick Piazza, CEO of SP Advisors.

FRUIT TIME was established in 2008 in Kharkiv. The company distributes fruits and vegetables to the HoReCa sector. FRUIT TIME is the largest distributor in Kharkiv and holds leading market positions in Kyiv and Dnipro. The company's product portfolio includes more than 250 product brands and the company delivers products to companies from 25 countries around the world, including the world's largest exporters and producers of fruits and vegetables.

About SP Advisors
SP Advisors is a full-service investment house focused on advisory, asset management, and merchant banking, operating in Ukraine, Georgia, and Eastern Europe. Established in 2011, SP Advisors has assembled a veteran management and corporate advisory team with experience in the Eastern European investment space. SP Advisors partners with businesses in Ukraine and abroad, including international investment banks and legal, consulting, and audit firms.